Making money in Second life? Not for me.

Aug 082008

My initial enthusiasm for making money through Second Life is starting to wane. The more research I do into making money in Second Life the more I realize that to make serious money there are a whole range of new technical and software skills that I would have to learn before I could add any real value. In turn if I don’t add any real value I can’t realistically expect to earn any serious income.

Each time I think about it I keep coming back to the comments that Second Life entrepreneur Anshe Chung made in relation to people who come to Second Life solely to make money.

“Most people who just come here (Second Life) for money fail miserably”.

This point bears repeating. I think one of the key drivers behind the success of Second Life has been the community spirit that has developed. People are there because they really want to be there. They don’t go there specifically because there is money to be made – those who do “Fail miserably”.

The question you have to ask yourself as someone who is looking to generate income online is whether or not you are prepared to get involved in the community that is Second Life? Is it for you? Can you put community first and profit second? Are you prepared to learn all the necessary technical skills required for you to add value to the Second life community? In the end it is this added value that will allow you to monetize your efforts. If you don’t add value it will be hard to make any significant income.

If I’m 100% honest I can’t see myself doing it. I think too linearly. I just don’t feel I have the creative skills or the desire to learn them that is necessary to make money on Second Life. So for me I think I’ll give trying to make money on Second Life a miss.

In the end it wasn’t a hard decision for me. The combination of the small amount of people earning over $500 per month in Second Life (see statistics here) and the fact that to even get close to that amount of income each month there is a lot of effort and start up costs involved.

That said I will let you decide for yourself. Just because I don’t think its for me doesn’t mean that you won’t enjoy and succeed at it.

I was recommended to get a book called “The Entrepreneur’s Guide to Second Life: Making Money in the Metaverse” if I wanted to make a serious go at it. I recommend that you do the same if you are interested in making money in Second Life.

You can read an extract from the book here. ‘The Entrepreneur’s Guide to Second Life’

So where does that leave us?

Making money in Second Life – some facts and figures

Aug 062008

My quest for further information about how to make money on Second Life continues.

This is a whole new area to me so I am threading very carefully as I don’t want to get my facts and figures wrong or indeed make some Second Life newbie mistake.

So here’s what I’ve learnt so far.

You can make a million real US dollars on Second life.

One user who goes by the avatar name of Anshe Chung has made a million real USD from her activities on Second Life. I found an interview with her from a few years back when her Second Life activities were worth a real 250,000 USD. This interview is very interesting as it comes from a person who is actually making serious money on Second Life. You can read the full interview here – Virtual Land, Real money.

There are two things I want to point out that I noticed in the interview.

The first is that back in 2006 when this interview happened, Anshe Chung had a whole team of people working for her. So my advice is not to think that she is making serious money on her own. In the interview she says that at that time she had a team of about seven freelancers working for her but that she had also just created a team of ten full time people in China to manage billing, accounting and development. This is a serious operation and not a one person show.

So straightaway it gives some idea of the effort involved in generating serious income in Second life. That said our aim is create a decent second income in Second Life and not to build an empire.

The second thing that struck me was that she gave an incredibly valuable piece of advice to anyone thinking of joining Second Life to generate an income. Here is the quote directly from the Business week piece.

“To what do you attribute your success?

One reason for my success here, I strongly believe, is that I am not only here for business. I am very deeply rooted in this world, like a real native person. Most people who just come here for money fail miserably. They are foreigners, act like foreigners, and lack deep understanding of this virtual country. Many of them are also lazybones who think you just need money to make more money. The truly successful people I know here all are deeply involved in life and society here too.”

The key thing to take away from her answer is “Most people who just come here for money fail miserably”.

To me this simple sentence speaks volumes. Unless you are prepared to make the effort to fully integrate and become part of the Second Life community and experience, it appears that your chances of successfully generating an income are limited.

The figures speak for themselves.

You can check the earnings statistics on the Second Life website here.

The statistic that we are interested in is about half way down the page with the header ‘Linden™ Dollars’ and the sub header ‘Unique Users with Positive Monthly Linden™ Dollars Flow’.

From what I can gather this statistic basically shows us the number of people who are making positive income in the Second Life and how much they are making.

I’m going to use a well worn cliché – but the figures really do speak for themselves. Of the 57,821 people that generated a positive income on Second Life in June of 2008 – the vast majority earned less than $500 – 55,732 users to be exact. Most of these people earned less than $50 – 47,546 users. That’s $50 for the whole month. Not exactly a decent second income.

This makes for slightly discouraging reading. If you thought that Second Life was a quick route to riches or even a quick route to a decent second income then you need to think again.

If you examine the figures closely they seem to be representative of nearly all businesses and markets – where the top five percent make the most money. This to me illustrates nicely that Second Life is acting just like any other competitive market where there is real money involved. The winners win big while everyone else struggles on.

But Second Life is different.

Er no not really. When it comes down to it the people who succeed are those who put in the effort or as Anshe Chung puts it ‘are deeply involved in life and society’. The same with any other business venture really.

So I’m still not convinced about generating a second income from Second Life. I’m sure it can be done – Anshe Chung as well as the other 2089 users who made over $500 in June have proved that its possible.

The question is what will it cost to get to the level of income that you are happy with? How long and how deeply integrate in Second Life do you have to become in order to start generating a second income?

That’s my next bit of research…

Can you generate a Second Income in Second Life?

Aug 052008

I’m currently investigating a very interesting way of making money online.

Second Life

Second Life according to PCmag.com is defined as

“A virtual world on the Internet from Linden Research, Inc., San Francisco, CA (www.lindenlab.com), in which “residents” create an identity, meet people, buy land and build their own environment or purchase an existing one. It is a “massively multiplayer online role playing game” (MMORPG), but one that offers users total freedom to create and interact as if they were living another life. Playing the game requires a client download for Windows, Mac or Linux.”

The definition goes further and you can read the rest of it here. But I thought the first paragraph was enough to give you a feel for what Second life is about. Second life is effectively a massive virtual world where users interact much in the same way they would interact in the real world.

Don’t ask me I’m a newbie.

If I’m honest I am completely new to Second life. I had read a few articles about it a few months back but didn’t look into it any further. However as I was researching ways to generate a second income online Second Life kept coming up so I decided that it warranted further investigation.

I’m still in the process of investigating Second Life and from what I’ve gathered so far there is a lot to learn and understand. That said I have also read that there is potential to make some real money by having a presence and interacting on Second Life.

I’m now focusing on learning more about Second Life. The key thing I am concerned about is whether or not it is feasible and realistic to generate a second income via Second Life.

As with any other method of generating a second income before I commit any serious time and resources to it I want to understand more.

For those of you who are interested in doing the same here are some very useful links to articles about Second Life.

A Second Income on Second Life

The truth about earning money in Second Life

How to earn Linden Dollars in Second Life

Economy of Second Life

From my reading and understanding of these articles my initial reaction is that it is possible to generate income in Second Life but not necessarily a huge amount of it. However I would imagine that you could have a great deal fun doing it and this could compensate for the low income. I will continue my research and keep you posted.

I now have an interesting way of possibly generating a second income to focus on. After yesterday’s trawl through the internet looking at dodgy “earn thousands using our plug in profits system” websites I was becoming a bit disillusioned. I was beginning to think that the web contained nothing but scams…anyway enough of my babbling. I’ve got a Second Life to consider.

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