Media Diet – follow up

Aug 122008

A couple of months ago I wrote a post about the impact that media has on our spending. The constant bombardment of seductive adverts for the latest gadget would drive anyone to use their plastic. I know I’m not alone when I say that more than once I have been duped into buying something I didn’t need by slick advertising. This in turn has often blown a large hole in my budget.

Anyway in that post – which you can read here – I explained that I was toying with the idea of going on a media diet. The thought of reduced stress and anxiety coupled with more time and mental capacity seriously appealed to me.

If I’m honest the results of my media diet were very mixed.

I think its best if I break down each media channel so I can explain what happened.

Internet.

I use the internet a lot for my job and for this Blog. I find that a lot of the time when I am on browsing the web that I have lots of websites opened. The thing is none of these websites relate to each other. I could have a finance website open while at the same time I could have a sports website. My brain has problems processing the unrelated pieces of information at the same time.

The net effect of having all these websites open was that during the day my thoughts became scattered. To combat this and help me reduce the amount of time I spend on the internet I downloaded a free trial version of a website blocker software. I then loaded the details of my favorite websites into it.

Every time I tried to log on to my favorite websites I got a “page cannot be displayed” message. Initially this was very frustrating but eventually I did lose a lot of interest in those websites and my productivity did improve…for a while at least.

TV.

I mentioned in my last post about a Media Diet that I recorded all my favorite TV shows and watched them all in one go at the weekend. When I was watching them I would simply skip the ad breaks.

This had a big impact. It freed up a lot of time in the evenings as my evening was no longer centred on a TV show.

I did find that when people that I work with were talking about the previous evenings TV shows that I felt a little left out. Small price to pay I reckon.

Newspapers.

I stopped reading the daily newspapers – most of them I read online anyway so I simply blocked their websites. At the weekend I would buy one of the Sunday broadsheets. These usually give a good overview of the weeks events.

All this was shaping up nicely and for a couple of weeks I was seriously reducing my exposure to the media. The thing was that after the initial period my enthusiasm began to wane. By having my favorite websites blocked I felt that I was missing out. Missing out on what I’m not sure but I just felt that I was isolating myself in some way.

One by one I removed the block on the websites so that I could access them ‘just this one time’. I don’t feel isolated anymore and I am up to date with all the current affairs and sports results but at the same time my media exposure is right back where it was when I started this exercise. I have even fallen back into the habit of watching my favorite TV shows in the evenings instead of at the weekends. Not good.

When I am trying to be productive – either at work or trying to write this Blog – I’m back in the habit of jumping from website to website and back to writing. This leads to incredible frustration as I know what I am doing wrong but I am finding it hard to break this habit.

But Mike – what were you trying to achieve anyway?

It was easy to lose sight of the original reason for going on a media diet. My prime motivation was to reduce the negative influence of the media on my bank balance. Simple as that. As a side benefit I was hoping that my productivity would increase as a direct result of my free time.

While now it looks like my media diet was unsuccessful in a way I have achieved what I originally intended to do. Now I find that whenever I am confronted with a purchase I ask myself how much of my purchasing decision was influenced by the media. I probably won’t ever be able to give an accurate answer but at least it gets me thinking about my buying behavior.

No longer do I go blindly about my shopping. Often I find myself asking the question “Is this generic product as good as a branded one?” To me this is what going on a media diet is all about.

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Can’t break the cycle of debt?

Jul 292008

If you’ve been trying to shake off your debt for a while now but with limited success then it is possible that more radical action is needed. Once you are caught in the debt cycle it can be incredibly difficult to get out of it.

I have been caught in a debt cycle for a number of years now. I’ve come to a few conclusions based on my experiences and these are backed up by the experiences of my friends and from what I’ve read on the internet.

The desire to consume ‘Stuff’ never really goes away. You may tame the urge to spend for a while – maybe even a couple of years but deep down the urge to spend is still lurking and waiting for its chance to get you back into the debt cycle.

Strangely as you approach your goal of getting rid of your debt the pressure and hate of debt seems to take a back seat. You have slain the dragon that is your debt. It no longer holds any fear for you so maybe just maybe it would be okay if you charged just one small item on to your credit card. It’s okay because you have your debt under control right? Nothing to worry about you will pay it off next month.

This situation is a lot more common than you would think. Once you have got your existing debt down to an acceptable level you grow in confidence about your ability to manage further debt. Before long you are back in serious debt. I’ve seen this happen over and over again. No one ever seems to get off the debt treadmill 100% and stay off it forever.

Luckily there are a few key changes to your lifestyle that you can make to break this cycle for good. The bad news is that these changes are hard to do.

The idea behind these changes is that you are no longer in harms way so to speak. The aim of making these changes is to reduce the influences that were causing you to overspend and consume in the first place. By making these changes you are in effect trying to shut out consumer life.

Change one – Change who your friends are

I did say this was hard. The logic behind this is that if your current set of friends have been enabling you to indulge in spending then simply cut them out. You want a set of friends that will support you and understand what you are going through. You don’t want to be around people who are constantly spending or talking about spending as it will put you under pressure to spend. This is not where you want to be.

Change two – Go on a media diet

I have discussed this at length in the following post, Media diet – useful in slimming down your debt? In this post I discuss the merits of reducing your exposure to the influences of advertisers by cutting down on your media exposure. One thing I learnt having tried to do this myself is just how difficult it can be to achieve.

Change three – Pick something big you really want and save hard for it

As you approach the point of debt freedom you are approaching the hardest part of your journey. The end is in sight but your fear of your debt will most likely have diminished and the temptation to shop and spend will be huge. It is at this point that you need to give yourself a new, hard to achieve financial goal.

The goal could be something like saving for a big holiday or saving for a new car. The thing is the goal has to motivate you and no matter what you have to commit yourself to SAVING for that goal. Buying that goal on credit will be considered cheating. You must save for it.

By having a big savings goal you are taking the focus off your fast approaching debt freedom. It gives purpose to the money that you were using to pay down your debt and in turn it should limit your desire to take on more debt.

How easy are these changes to make?

Not easy at all. But don’t let that put you off. Paying down your debt is not easy but you’re on your way to doing that. The changes outlined above are necessary if you want to make it out of debt and stay out of debt and ultimately break the cycle of debt.

Even just making one of the changes outlined above should give you enough momentum to stay out of debt but if you could combine all three together then you can break the debt cycle for good.

Affluenza – the credit party is over

Jul 182008

So now that the easy credit party is over and we are all feeling the effects of the debt hangover the question I have is ‘was it worth it?’. Were the few short years of fast living and easy money worth the pain we are feeling now?

I’m as guilty as the next person of over indulgence – if I wasn’t I wouldn’t be writing this article about trying to understand and make sense of debt.

I have often wondered what led to the furious spending and house buying that we have witnessed in the last few years. I think that while easy credit played a huge part in the madness there must have been something else at play. I always got the feeling that there was almost a collective agreement in society that it was good to spend your way to oblivion. Tacit approval to use your credit card was everywhere. Everyone else was doing. It was the case that ‘we are all in this together’ so don’t feel bad.

Then about a year ago I came across the concept of ‘Affluenza’. I thought that it was just the latest buzz word and would soon be consigned to the annals of history but then I dug a little deeper. The concept of affluenza was a perfect fit for that collective urge to spend that I had felt a part of.

Taken from Wikipedia.

affluenza n. 1. The bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the Joneses. 2. An epidemic of stress, overwork, waste and indebtedness caused by the pursuit of the American Dream. 3. An unsustainable addiction to economic growth.

I couldn’t agree more with the definition above.

In reality we were taking part in a competition that we could never win. There was always going to be someone with a faster car or bigger house than us. It was a giant ponzi scheme and we are the suckers who will have to pay the price.

I’m not bitter and I don’t think you should be either. Ultimately it was through my own decisions that I ended up in debt. Had I don’t things differently I wouldn’t have this debt problem. Being bitter about your situation serves no purpose. Sure you want someone to blame and lash out at but in the end the answer is always the same. It was you who signed up for the good stuff and now you must take the bad stuff that comes with it.

Take the rage and anger you have at your situation and use it as the driving force to get you out of debt and cure you of affluenza. Channel that negative energy and get some positive out of it. Show the banks and financial institutions that while you may have been a little naïve in your spending that they won’t be able to count on your contribution to their bottom line.

The theory and research into affluenza are fascinating. If you want to learn more about what affluenza is and why and how it has such an impact then I recommend you read this book. Get it from the library or buy it second hand on amazon.

Affluenza: The All-Consuming Epidemic (Bk Currents)

As a cure for affluenza I can’t recommend the following book highly enough. This book takes a very different approach to personal finance. You will like it – its far from your average dry and boring personal finance book.

Your Money or Your Life: Transforming Your Relationship with Money and Achieving Financial Independence

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